Home Financial Record Markacy becomes the go-to agency for Scheid family wines

Markacy becomes the go-to agency for Scheid family wines


NEW YORK–(BUSINESS WIRE)–Markacya New York-based digital strategy and marketing firm, has become the go-to agency for the grape-to-glass wine business distributed globally Scheid family wines. Markacy’s work will focus on driving the growth of several of Scheid’s key brands and creating a unified digital marketing strategy for the Scheid organization.

“The wine industry is changing and customers are expecting more from the experience they receive when purchasing other products, where digital touchpoints, brand and community help provide product education and a way to have one-to-one communication with the brand. In the current three-tier wine distribution model, many customers do not have this one-to-one relationship with brands. Direct-to-consumer selling offers a new opportunity for the Scheid Family Wines and other wineries to cultivate customer relationships and grow their customer base and community,” said Tucker Mathesonco-founder of Markacy. “Our deep expertise in direct-to-consumer and fundraising marketing and our experience supporting existing wine brands with direct-to-consumer business models gives us a unique perspective to help Scheid Family Wines.”

Markacy’s expertise in direct-to-consumer and differentiated approach to delivering bottom line results was key in their selection to support Scheid’s digital marketing strategy. In addition, Markacy’s vast experience working in the food and beverage industry will inform its multi-channel integrated program to expand Scheid’s direct-to-consumer footprint and increase brand recognition and conversion.

Sylvia Bronson, CMO added: “What stood out to us at Markacy was their strategic finance-focused approach. It was clear that they would be a partner in helping us connect marketing investments to our P&L goals, and think through not only tactics, but also helping us define a holistic direct-to-consumer strategy.

About Markacy

Markacy is a digital strategy firm that helps brands launch, grow and evolve by developing and executing cross-channel strategies. Specializing in finance, media, strategic planning, creative and marketing operations, Markacy is headquartered in New York and has teams in several US cities. Learn more about Markacy.

About Scheid Family Wines

Scheid family wines is a family-owned winery founded in 1972. Based in Monterey County, California, Scheid is uniquely integrated to bring high-quality wines from its estates to market. certified sustainable vineyards and an innovative luxury cellar. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 400ft tall wind turbine, which also provides power to many homes in the local community. Scheid family wines globally distributed wallet includes its eponymous brand Scheid Vineyards, Sunny with a Chance of Flowers, Metz Road, VDR (Very Dark Red), District 7, Ryder Estate, Stokes’ Ghost, Grandeur and HOXIE, an artisan dry wine vaporizer. Scheid Family Wines also produces many regionally distributed brands and distributes a portfolio of imported wines through its partnership with PH Imports.