Home Financial Record Ducati announces record sales for the first six months of 2022 – Roadracing World Magazine

Ducati announces record sales for the first six months of 2022 – Roadracing World Magazine


Ducati announces deliveries, sales and operating profit for the first half of 2022

Record turnover for the first half of 2022: 542 million euros, the highest figure ever recorded for Ducati in the first six months of the year

68 million in operating income, up compared to the first half of 2021

33,265 motorcycles delivered, the Multistrada V4 confirms its position as the most popular motorcycle among enthusiasts

Demand remains high with backlog up 86% year-on-year

Borgo Panigale (Bologna, Italy) – Ducati concludes the first six months of the year with excellent results, despite the challenges imposed by the current supply and logistics crisis. During the semester from January to June 2022, the company’s turnover increased by 5.4%, from 514 to 542 million euros. This is the highest figure ever recorded by the motorcycle manufacturer in the first six months of the year.

Operating profit also improved and increased by +14.8%, from 59 to 68 million euros compared to the same period in 2021.

The Bologna-based motorcycle manufacturer delivered a total of 33,265 motorcycles to enthusiast customers, containing a loss of deliveries of -3.6% compared to the same period in 2021 (34,515). This result was achieved thanks to great flexibility, constant dialogue with the partners and the union, despite the difficulties linked to the supply crisis.

Claudio Domenicali, CEO of Ducati: “2021 has been a record year for Ducati with the best result ever in terms of deliveries, revenue and operating result. 2022 is proving to be a more difficult year: despite strong demand from enthusiasts, as evidenced by the order portfolio which at the end of the first half is up +86% compared to the same period of 2021, the strong discontinuity in the world of logistics and supply remains.However, we have managed to obtain results satisfactory given the context in which we operate, particularly in terms of turnover, which is the best ever recorded in the first six months of the year. I would like to thank once again all the enthusiasts who continue to support us choose, and I personally apologize to anyone who has had or will have to wait longer than necessary to receive their bike.

Henning Jens, CFO of Ducati: “Ducati’s financial performance in the first half of 2022 again shows solid business improvement over the prior year. Given unpredictable supply chain challenges, including significant increases in the cost of raw materials and parts shortages, this result proves the great resilience of our financial structure and the flexibility of our operations. With 542 million euros in turnover, we reached a new record, driven by very strong demand from our customers. Also based on fixed cost discipline and improved margins, we could even increase operating profit to 59-68 million euros by 14.8% compared to the same period of 2021. a very solid liquidity position, we will continue our investments in the qualitative growth of Ducati with new attractive premium products.

The Chinese market is growing

Italy is confirmed as the first market for Ducati with 6,028 motorcycles delivered, followed by North America with 5,239 units, Germany with 3,745 motorcycles and France with 2,647. The figures are significant in China, which reached +12% with 2,411 motorcycles delivered.

The Multistrada V4 remains the best-selling motorcycle

Since its launch in 2020, the Multistrada V4 has enjoyed growing success with enthusiasts. Over time, it has been able to meet the expectations created, establishing itself as an ideal bike for any type of trip and taking its place among the most popular models in the Ducati range. Also for the first half of 2022, the Multistrada V4 is the most delivered motorcycle with 6,139 units. Next is the Monster, with 4,776 motorcycles delivered, and the Scrambler Ducati 800 family with 3,999 motorcycles.

Future investments and network expansion

Thanks to its solid financial situation, Ducati continues its ambitious development path that will lead the company to improve and develop further, also by entering new market segments, always respecting its values ​​of Style, Sophistication , Performance. All investments for technological development and product and process innovation are self-financed.

The continuous improvement and expansion of the global sales network, with the aim of serving the Ducatisti community around the world, is also an important part of the company’s growth path. Through the digitalization of processes and the omnichannel within its dealerships, Ducati wants to guarantee its enthusiasts an unforgettable experience that reflects the values ​​of the company. To date, the Ducati network has 797 dealerships in more than 90 countries around the world, 21 of which were opened in the first six months of 2022.